Sponsor activation booth offering a VR tour of India at the Carassauga India Pavilion

Why brands sponsor the India Pavilion, and what they get back

Two days, 300,000 festival visitors and a room where people actually stop, taste, talk and remember.

3 min read

Paramount Fine Foods Centre, Mississauga
Quick answer

Sponsors get hours of dwell time with a celebratory crowd, not a glance at a banner: stage branding, signage, social, press, activation space and recap content, across three tiers from 10×10 to 30×10 feet. Email info@carassaugaindia.com for a tailored proposal within two business days.

In this post
  1. Dwell time, not impressions
  2. Activations that have worked
  3. Before, during and after
  4. A community that remembers
  5. Next step

Dwell time, not impressions

Most festival sponsorships buy a logo on a banner. The India Pavilion sells something different: time with a captive, celebratory audience in a room they chose to be in for hours. Visitors come to eat, watch and dance; the average stay is measured in hours, which means a sponsor activation gets conversations, sampling and sign-ups rather than a glance.

The ribbon cutting on the main stage with sponsor banners behind
Opening ceremony on the main stage, sponsor wall in frame for every photo.
The room, by the numbers
What a sponsor is actually buying: a weekend of attention from people who came to celebrate.
0Festival visitors across Carassauga
0Full days of dwell time
0Performers bringing their networks
0Food and cultural vendors on the floor
IncludedLittle-IndiaStar IndiaTitle / Pavilion
Activation space10’×10′20’×10′30’×10′
On-site brand exposure✓ProminentPremier
Signage✓Stage + signageMain stage
Social mediaMentionsPromotionsPriority
Media exposure✓FeaturedAll media
Print + digital marketingDigital✓Premium

Activations that have worked

Past sponsors have run VR tours of India, product sampling, photo booths, contests on the main stage and lead capture with a prize draw. The common thread: give people something to do, not just something to look at. Our team helps design the activation and places it on the floor where the traffic is.

Guests seated at the sponsor lounge tables
The sponsor lounge: hosted seating with a view of the stage.

Before, during and after

Every tier includes social media before the festival, on-site presence during it, and recap photo and video assets afterwards that you can use in your own channels. Title and Star India sponsors are also included in press releases and media coverage of the pavilion.

Performer on stage in front of a packed audience
Your logo is on that stage backdrop all weekend.

A community that remembers

The pavilion is organized by WEConnect Community Services, a non-profit. Brands that show up are remembered as brands that showed up for the community, and the same families come back every single year.

Next step

Packages and floor placement are tailored to your goals. Email info@carassaugaindia.com or use the form on the Sponsors page, and we will come back within two business days with a proposal.